Email Campaigns
The Huddle
Designed and wrote the copy for Hudson Headwaters’ monthly staff newsletter. The newsletter goes out to over 900 employees and features network news and staff updates.
The newsletter has an average open rate of 82% and average click rate of 26%.
New Year’s Challenge
Created, designed and carried out all marketing efforts for the studio's New Years Challenge, incorporating customizable PDF trackers for participants, motivational emails and social media posts with tips for completing the challenge.
The campaign led to a 30% increase in clicks in 2 months compared to regular emails.
The Insider
Designed and wrote the copy for a monthly email sent out to donors of Hudson Headwaters. The newsletter highlighted exciting stories and updates on the network and giving opportunities.
